Category: Franchising

When rapid business growth is on the menu, you might be considering franchising as a way to sky-rocket infrastructural development and revenue acceleration. For many this is a good choice, however for others it just isnt going to work. In this article we explore traits that make your business model suitable for franchising, and therefore allow you to put more thought into whether its right for your business.

Local Presence

One of the most popular reasons that businesses franchise off their assets is to grow a presence in other markets. Fast food chains are among the most popular franchise-dependant businesses as they require a local presence throughout the country.

You might wish to consider franchising if you need a sales team at a local level, a store-front at a local level, or even if you need the provision of services to happen at a local level.

Strong Brand

One of the strongest reasons why people opt to buy a franchise is the brand. When you buy a franchise from a popular brand, you can set up shop and expect people to know what you stand for right away. This is a privilege that most businesses would die for.

Brand Dependency

Its never usually a good idea to start franchising a commodity business. Although its possible that the business operates on low margins, its important that it has a means of differentiating itself. If it does not, then you have to step back and consider what value you are offering to the franchisee.

Scalable

Some business models scale better than others. For example, some people are extremely creative, and they will often use their creative talents to start a business. However, unless they can find lots of other creative people, just like them, they find that it is hard to allow their business to grow beyond a few staff.

Thats why you have to ensure your business is built in a way that means it scales well. This will often mean that systems and processes are in place that automates processes, and that a system is in place that allows for anyone to be replaced without it being detrimental to the success of the business.

Low Margins

Often franchise businesses will be low margin, high volume businesses. Franchising is a perfect fit for this model because the franchise owner only needs to earn themselves a good wage, and service their capital investment. The business is then able to grow in an, almost, risk-free way.

Economies of Scale

If your business is likely to have increased margin with scale, then this can often mean your business model is perfectly suited for franchising. Some industries, like business services, for example, often report decreased margins during certain phases in their growth cycle. Consider what your margins will look like as you grow.

Vested Management

Each of your franchise owners will have skin in the game. For some businesses this will be more important than for others. If it is important for your business, then maybe thats a sign that franchising is right for you.

if you are thinking about starting up in business under your own steam it is critical that you choose an option that is related to your interests and skillset. You must also be sure that the market of interest is constant and not a trend.

Alot of people looking at starting up in business for the first time are looking closely at franchising. We can look at why this is and how to decide if a franchise option is a good option for you?

So lets look at who and who is not best suited to run a franchise business.

Business format franchise profile definition

A business format franchise will usually comprise of the following components, It should be:-

A business system that has been proven
Can be replicated
Has national and local support in place
Ruled by a contract
Posesses branding and recognition that contribute value as intellectual property that is owned and protected

What makes a good franchisee?

The franchisor is the owner of the brand. The local operative is called the franchise owner or franchisee. Each thriving franchise owner needs to have at least the following attributes for the franchise they are running to be successful. They will be:-

Able to Have the ability to replicate the proven franchise system
Be enthused about the franchise system
Have the ability to serve their customers passionately
Have a good manner when handling people
Be secure in the knowledge that their family has been behind them from day one
Have the where with all to come up with finance in order to purchase and operate their chosen franchise

Bad franchisee profile

Not everyone is cut out for being a franchisee. Considered carefully is franchising is really what you want to do if you:-

Are not sure that you have your familys support
Don’t have enough funds to set up your chosen franchise
Are not prepared to follow other peoples ideas
Have difficulties organising your schedule and prioritise tasks

Franchise business in India.

Buying a franchise in India is one of the safest and the most lucrative business options for investors. A new emerging market, the booming economy and increased technological advancements beckon investors to come and open their franchises in this beautiful country

Sixteen years ago in India, a McDonalds burger was a thing that people dreamt about. International travellers used to narrate tales about enjoying scrumptious Italian pizzas, delicious fried chicken or other such delicacies in their travels abroad; stuff a middle class Indian could only fantasize about. Nowadays, the story has changed. The advent of technology and globalization has made India a darling of investors from far away lands. The geographical diversity and enormity of the country have been a great factor in the increased franchising opportunities in India. Many companies like McDonalds, Pizza Hut, Barista and HP are already well known players in the franchising market.

Researches have proven that franchise business is one of the safest and the most profitable businesses as it involves less investment and more returns. Due to the enhanced communications systems, everyone knows and recognizes big brands and established companies. Hence, the marketing and advertising costs involved in franchising are comparatively low. India is one of the most coveted countries for such franchise opportunities due to its size, diversity and the emerging middle class, . The multinational stalwarts in various fields like food and beverages, power supply and many other industries are looking for people who can help them to set up their franchise in India.

The United Nations Conference on Trade and Development or UNCTAD has revealed that India is one of the fore most Asian countries for direct investments. In other words, India is a profitable and lucrative prospect for investments and franchise opportunities. One of the main reasons for this is the untapped Indian market. The metro cities have their share of Baristas and Dominos but the interiors are virtually untapped. The increased accessibility between various parts of the country have also enhanced the franchise prospects in the interiors. Otherwise, who could think of coca-cola being available in the high Himalayas or the deserts of Rajasthan? Moreover, the growing purchasing power of the middle class and the recent economic boom has created a lot of demand for new outlets in all sectors.
India is still in its early days of consumerism. Experts believe that India is in fact sitting on a massive, massive consumer explosion. By 2028 India is pegged to have the fifth largest consumer economy in the world, thanks to a holistic performance by the country in most sectors and a favorable business climate. If you think India is already swamped with big multi national companies, think again. Worldwide brands are really just now coming into the country and if there was any right moment for Indian entrepreneurs to wrest the opportunity to tap for growth and expansion, this is it. This is precisely why you must go ahead and buy a franchise.

Sapphire broking & events wish that with this information you will be able to get fair idea about franchise market in India.

In simple terms, a franchise gets created as part of an agreement made between the franchisee and franchiser. Here, the franchisee has the authority to use the franchisers trademarks and logos and market its products. A legal agreement is being made to protect the individual interests. An initial franchise fee is paid by the franchisee and a royalty payment from that time on.

Franchising has now become an established business activity. With the help of franchisees, large corporations can achieve diversification and also an upper edge over other small businesses. This is now increasingly popular in many different industries, especially the food industry. Along with fast food restaurants there are many other such sectors that are franchised today actively. With franchises, a business has the potential to create new business units. As per a recent survey, around one-third of total retail sales are made via franchise stores.

Nothing can be more comforting than owning a successful franchise in food or any interested industry. But care should be taken while opening a franchise store in a new market. Many times the outcome does not meet the expectations. For restaurant owners who are interested in expanding their business but have shortage of management personnel or financial resources to operate a chain of stores, creating franchise opportunities can be a solution to the problem.

The initial franchise cost is the onetime payment made by the franchisees in order to secure the new franchise. The royalty fee paid henceforth depends on the gross sales from different stores. A franchiser can make money through the franchise fee, sale of supplies and the royalty fees. In order to obtain the legalities of a franchise, one needs to consult a franchise lawyer and a consultant having good knowledge about franchising. The franchise lawyer will do the necessary paper work like franchise contract, register and drafting of franchise offering circular and the like. The right consultant on the other hand can help you with advertising, operation manuals, public relation materials and training programs.

If you are making a profit with your franchise business then you can always put the businesses for sale if you want to. You can get potential buyers who can strike a deal with you. But if you are not making enough profit then it is pretty difficult to sell your business in the market. There are also magazines available which are dedicated in providing data regarding the franchising business.

Franchise businesses had become a popular trend in the Philippines, according to many business experts. The reason why is because of todays available franchise businesses which aims to offer the same opportunities that wealthier Filipinos have had with franchise businesses. This is when food-cart and food-stall Franchising business Philippines became popular in the country.

Success of Small Franchise Businesses
According to many business experts, franchising had long been practiced in the Philippines though it was only recently that type of business process became popular. The reason why is because most franchise businesses available in the past were large businesses such as convenient stores and fast-food restaurants, in which only the wealthy, as well as companies and corporations, can only afford.

Because of this, franchise businesses were only available for those who can afford one. However, this was until food-cart and food-stall businesses became popular in the Philippines, according to many experts, which had also brought success to the franchise industry of the Philippines.

So what made these small franchise businesses successful?

Inexpensive Franchise Cost
One of the many reasons why small franchise business Philippines such as food-cart and food-stall businesses became popular and in-demand in the market is because of its far lesser expensive franchise cost.

Although still expensive, in which a successful food-cart franchise business today can cost around 250,000 Philippine Pesos, this is far cheaper compared to the franchise of a large successful business such as convenient stores and fast-food restaurant.

Unlike larger businesses, which require larger commercial space and construction, most food-cart and food-stall businesses seldom require any construction, though it will still require a high foot-traffic location, though not as large as what requires of a fast-food restaurant.

Simplicity
In addition to its affordability, franchise businesses are also known for its simplicity in terms of requirements.

Most franchise businesses, particularly larger businesses, normally require credentials of the franchisees capability in handling a business, such as years of experience in a managerial position, or have attained an MBA.

Small franchise businesses, however, doesnt usually require such credentials, which is also the reason why it made it easier for more Filipinos to acquire a food-cart and food-stall franchise business.

Because of its affordability and simplicity, these types of franchise businesses quickly became successful in the Philippines, particularly now that food-cart and food-stall businesses had widely spread all over the Philippines.